Sneaker brand Golden Goose is aiming to raise €600M. In the niche market of luxury sneakers, the Italian maker Golden Goose stands out. The shoes are purposefully produced with signs of wear to give them a cool effect and prices range from €450 to €2,500. Celebs like Taylor Swift and Selena Gomez were spotted wearing these “dirty sneakers” which helped boost the notoriety of the brand among people even more. Golden Goose, whose CEO recently claimed that Gen Z and Millennials account for 80% of the customers, is now going public on the Milan stock market. (Bloomberg)
📊 YPulse data: The last luxury product that European 13-17-year-olds owned or purchased were shoes
