TikTok is testing an Instagram-like photo-sharing app called Whee. TikTok’s new app is generating buzz as people speculate it’s another attempt by the company to copy Instagram. (Some say TikTok borrowed from Instagram’s playbook with a previous spinoff app, TikTok Notes). However, TikTok is framing Whee as a platform for sharing photos with your closest friends only. It’s currently not available in the U.S., but early glimpses reveal features like a photo viewfinder, friend messaging, and a feed, with many captions emphasizing the app’s focus on personal connections with friends. (The Verge)
📊 YPulse data: 28% of young people have posted a photo on their feed in the last week, compared to 22% who have posted a video
