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Why Are So Many Young Europeans Using Telegram?

Over a third of young Europeans are now using Telegram, so brands should start thinking about communicating on the platform…

Written and Edited by the YPulse Editorial Team

May 30 2024
Western Europe

KEY TAKEAWAYS

Over a third of young Europeans are currently using Telegram—more than Facebook Messenger, X, or Pinterest
Telegram is especially popular in Spain and Italy, where over half of young consumers are using the platform
Brands should start building a presence on the app, similarly to WhatsApp, getting in early as it grows

YPulse data has long shown WhatsApp is a top social platform for young Europeans, despite being a primarily messaging platform. But our more recent data shows messaging platforms are actually speeding up in growth across the social scene. Telegram is growing in popularity among young Europeans: 35% of European 13-39-year-olds are currently using the platform, up +13pts from 2021—it’s their second most-used social messaging app. And more impressively, this number means it’s outpacing longstanding social giants like X or Pinterest. More brands will likely start building their own space on Telegram, just like they’re currently doing on WhatsApp. Launched in...