Skittles is focusing on community connection this Pride Month.

Skittles is focusing on community connection this Pride Month. The brand is taking a new step by partnering with the platform Meetup to create the Skittles LGBTQ+ Directory.” Like similar apps (we’ve told you about Everywhere is Queer), the directory aims to bridge the gap between consumers and local groups, events, and resources, fostering a sense of belonging and community throughout the month and entire year. The brand will also be supporting five LGBTQ+ community groups across the country to meet this goal. And as the brand has for a few years, it’s using new packaging for Pride Month aligned with the theme of community. (Marketing Dive)

📊 YPulse data: 84% of young LGBTQ+ people agree, “If a brand voices their support of a social issue, they should also be making an active effort to help the cause”