Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

4 New Apps For Brands to Watch

PDF

From new ways to get creative to finding community, these four apps targeting young consumers are the ones for brands to know about…

TL;DR

  • Lapse is the newest photo app “developing” photos like a disposable camera
  • Character.ai is young people’s newest mental health resource when they can’t access a professional IRL
  • Fliff is building young sports betters letting users exchange virtual wins for real cash prizes
  • Everywhere is Queer provides resources for queer people to find welcoming places for all kinds of needs and support each other’s businesses
Young people are constantly bombarded with new platforms, while still trying to keep up with the OGs. But recently, a few apps have been making noise that have eyes looking away from TikTok (or people talking on TikTok). While it’s hard to break through Gen Z’s list of favorites these days (just remember BeReal’s peak),...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?