article

4 New Apps For Brands to Watch

From new ways to get creative to finding community, these four apps targeting young consumers are the ones for brands to know about…

Written and Edited by the YPulse Editorial Team

Mar 11 2024
North America

KEY TAKEAWAYS

Lapse is the newest photo app “developing” photos like a disposable camera
Character.ai is young people’s newest mental health resource when they can’t access a professional IRL
Fliff is building young sports betters letting users exchange virtual wins for real cash prizes
Everywhere is Queer provides resources for queer people to find welcoming places for all kinds of needs and support each other’s businesses

Young people are constantly bombarded with new platforms, while still trying to keep up with the OGs. But recently, a few apps have been making noise that have eyes looking away from TikTok (or people talking on TikTok). While it’s hard to break through Gen Z’s list of favorites these days (just remember BeReal’s peak), YPulse’s Social Media Playbook highlights that brands should still be aware of smaller platforms and their potential. While they may not prove to have the same longevity as giants like Instagram, they could still be a buzzy enough moment for brands to join while they’re...