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Young people are expressing themselves creatively through gaming.

May 23 2024

Young people are expressing themselves creatively through gaming. While stress relief has been a major benefit of gaming, 60% of gamers note that self-expression through gaming is “more important to them than ever before” citing specific games where they have open world and customization. Now, 46% of gamers say self-expression is a main reason they’re gaming, up +10pts from last year. Games including Fortnite and Minecraft have been known to relieve stress and not require a lot of thought to play, so it makes sense that the gaming community is still attached to these titles. Plus, their creative building or avatar design can function as a definition of their personality—one they may like to be even more like IRL. (Variety)

📊 YPulse data: 80% of 13-39-year-olds who play virtual world games agree, “Gaming brands should make gameplay more personalized to players”

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