Mattel and Outright Games are creating new toy franchise video games. The collaboration will release three console and PC games by the end of the year: Matchbox Driving Adventures, Monster High: Skulltimate Secrets, and Barbie Project Friendship. This partnership follows the success of Barbie DreamHouse Tycoon, the first official Barbie game on Roblox, which pulled in over 27M players. Rumors suggest that a Barbie mobile game may also be in the works for later this year, although no official confirmation has been made. (Forbes)
📊 YPulse data: 43% of 13-39-year-olds watch current / new kids’ content that wasn’t around when they were young
