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Instagram is expanding creator subscriptions.

Apr 24 2024

Instagram is expanding creator subscriptions. The platform is introducing features to provide insights on the engagement generated by certain Story stickers. It’s also pushing more subscription stories teasers, encouraging non-subscribers to view exclusive content shared by creators by telling them where a pay-walled post would be. New measures to prevent screenshots and screen recordings to preserve exclusive content will also be implemented soon. Though the additional tools will offer more opportunities for Instagram creators, it is important to note that the success rate for creators remains low, despite the app boasting over 2M subscriptions. (Social Media Today)

📊 YPulse data: 59% of 13-39-year-old social media users say Instagram has their favorite celebrities/online creators/cultural influencers

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