Wow Bao has teamed up with Flaunt to bring real-life restaurant rewards to Roblox players. As a part of the fast-casual Asian chain’s larger focus on the metaverse, users can explore Wow Bao’s Dim Sum Palace in the gaming platform, featuring lounge spaces, Momo’s Restaurant, and even a hidden speakeasy. Players will also come across Wow Bao merchandise and clues that help them unlock a special headpiece for their Roblox character. Wow Bao is the first fast-casual restaurant to offer Roblox rewards, enabled by Flaunt’s Loyalty Cloud tech. (Marketing Dive)
đź“Š YPulse data: 58% of young consumers who play video games agree:Â “I pay attention to brands featured in video games”
