Roblox is introducing video advertisements on virtual billboards within its games. The company has partnered with ad-tech firm PubMatic to enhance the sale of video ads on its platform. PubMatic will enable brands to purchase video ad space through an online auction process, targeting players aged 13-and-older. Additionally, creators who have their own realm (or world) who opt to showcase these ads will earn a percentage of the revenue generated by Roblox. This move towards video ads withingames demonstrates the brand’s ambition to expand its presence in the U.S. gaming advertising market, which is expected to grow by 13.4% to $8.5B this year. (WSJ)
📊 YPulse data: 66% of 13-39-year-old virtual world gamers agree, “I am open to seeing advertisements from brands in virtual worlds”
