Dove is committed to not using artificial intelligence to portray women in its marketing and messaging. In their latest ad campaign “The Code,” women are seen entering phrases such as “gorgeous woman” and “perfect skin” into AI generators and receiving unrealistic results. According to the brand’s survey, nine in 10 women and girls have encountered damaging beauty content on the internet, and they fear that AI tech could worsen the already negative effects on their self-esteem. With the acknowledgement that AI is becoming hard to ignore, Dove is aiming to guide enthusiasts in the right direction through the introduction of the Real Beauty Prompt Guidelines. (Marketing Dive)
📈 YPulse reported: YPulse has long told consumers about Dove’s diversity and inclusivity as a brand
