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4 Ways Dove Has Earned the Diverse and Inclusive Title from Gen Z

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We’re shining a spotlight on how this beauty staple is appealing to Gen Z through focused diversity and inclusion efforts…

TL;DR

  • Dove is working to change the way women are portrayed in video games, helping young gamers feel seen
  • The beauty brand is working to address kids’ safety online to protect their mental health, too
  • They’re saying “no” to beauty filters that promote unrealistic standards for young women, and embracing the beauty of natural hair for women of color
When it comes to a brand’s advertising, we know Gen Z and Millennials can spot inauthenticity from a mile away—and they know which brands really follow through on their diversity and inclusion promises. In YPulse’s Ad / Marketing Effectiveness report, we asked 13-39-year-olds what a brand needs to do to reflect diversity and be inclusive...

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