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4 Ways Dove Has Earned the Diverse and Inclusive Title from Gen Z

We’re shining a spotlight on how this beauty staple is appealing to Gen Z through focused diversity and inclusion efforts…

Written and Edited by the YPulse Editorial Team

Jun 21 2023
North America

KEY TAKEAWAYS

Dove is working to change the way women are portrayed in video games, helping young gamers feel seen
The beauty brand is working to address kids’ safety online to protect their mental health, too
They’re saying “no” to beauty filters that promote unrealistic standards for young women, and embracing the beauty of natural hair for women of color

When it comes to a brand’s advertising, we know Gen Z and Millennials can spot inauthenticity from a mile away—and they know which brands really follow through on their diversity and inclusion promises. In YPulse’s Ad / Marketing Effectiveness report, we asked 13-39-year-olds what a brand needs to do to reflect diversity and be inclusive and their top response was “Featuring diverse models and actors in ads,” followed up by “Create products and services that cater to a diverse range of consumers.” And for years, Dove has been doing just that—but they continue to press forward with new ways to...