YouTube is introducing a shopping feature that will give creators the opportunity to increase their earnings. The “Shopping Collections” feature is going to allow creators to curate collections of items for purchase, enhance their planning for shoppable videos, efficiently monetize older videos, and more. Furthermore, YouTube is introducing a new Affiliate Hub within its app to simplify the process for creators in accessing details regarding the most up-to-date list of shopping partners, commission rates, and promo codes. As TikTok Shop is booming, other social platforms are looking to make their shopping features more seamlessly integrated. (Tech Crunch)
📊 YPulse data: 44% of 13-39-year-olds agree, “I’d rather buy something I see on social media than browse for items on retail sites”
