Corona has teamed up with Tripadvisor to launch a co-branded digital travel hub. Consumers can easily access “Corona-curated travel guides” and itineraries, as well as traveler insights and discounts on the site. They are also connecting it to Corona’s 2024 Sunsets Festival World Tour, bringing together music, art, and culinary experiences rooted in nature, which saw over 50K people across five continents in the previous year. Both companies are pushing travel experiences with outdoor activities, but without having to travel long distances, as they will also focus on discovering hidden gems that are close to home. (Marketing Dive)
📊 YPulse data: 57% of 13-39-year-olds are very / extremely interested in taking a trip getting closer to nature / the countryside
