- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Weddings Report
It’s #WeddingSzn and Gen Z and Millennials are gearing up for a summer events—bach parties, backyard weddings, or flying out for a ceremony. Because while some young people are embracing low-key weddings, others are driving the industry for destination “I dos.” Either way, young people are making their weddings uniquely them, whether it’s sticking with tradition or making it modern—and fueling lots of trends in the process.
In this year’s Weddings report, YPulse dives into how many young people want to get married, the types of weddings they’re interested in having, and what is on their gift registries.
Download the full report for further insights
- How Gen Z and Millennials' feelings about getting married have changed in the past few years
- What’s “in style” for weddings, rings, and gift registries in 2024
- What wedding trends young consumers are interested in now
Report length: 18 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded in February and March 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in February and March 2024.
Additional survey content for Pro users: How many young consumers say marriage is part of their ideal life (and what is above it), what young people are doing as part of their engagement, and how young consumers are considering their ring budget.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.
Recent years' reports on this topic
- 2023Weddings Report
- 2022Weddings Report
- 2021Weddings Report
- 2020Weddings Report