Streaming platforms are concerned for their future. According to a recent study by Deloitte, Gen Z has a strong preference for watching social videos and livestreams, with 47% indicating they favor this content over TV shows, which only 24% prefer. The data also found that when Gen Z and Millennials watch TV, they go off suggestions they see on social media, opposed to what a streaming service may recommend. Although experts believe this could change as the gen gets older, companies like Netflix are relying on advertisements to offset the expensive production of original content. (Business Insider)
đź“Š YPulse data: 50% of 13-39-year-olds say social media influences them to watch a new show
