X is aiming to become a video-first platform. The app has been promoting sharing videos from other sources for a while, but now it’s prioritizing videos to be the main content when users first open the app. Currently, X is filled with viral videos that have already been seen on other social media platforms, which the company does not necessarily like. As the brand is trying to encourage users to post more original video content, especially in news and entertainment, the approach they’re taking goes against the core appeal of its existing user base. (NY Mag)
📊 YPulse data: The top reason 13-39-year-old X users visit the platform is for following the news
