- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Finance / Spending Monitor Report
Gen Z and Millennials are cutting back their spending because of inflation, but these gens want to have fun too. Welcome: the Joy Economy. As YPulse predicted for this year, young people are willing to splurge on things that bring them intense joy. They’re balancing it out by cutting back on other expenses in their day-to-day lives—and saving for the future where they (realistically) can. While young consumers’ biggest financial priorities are on their stability, they’re needing education and help from financial institutions to make their goals a reality.
Download the full report for further insights
- How many young consumers are financially independent from their parents (it’s less than you might think…)
- What they’re cutting back on due to inflation, and what they’re willing to splurge on
- How financial services and brands can understand young consumers’ financial priorities
Report length: 18 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded in February 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in February 2024.
Additional survey content for Pro users: Young consumers’ self-reported take home pay and monthly expenses, what types of debt they have (like mortgages, auto loans, student debt, etc.), and who’s in charge of managing their expenses.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.