Many consumers turned to card-linked offers for holiday budgeting.

Many consumers turned to card-linked offers for holiday budgeting. At the end of 2023, over 97M U.S. cardholders utilized credit or debit card-linked offers and 23% used them for all or most of their holiday shopping purchases. Gen Z were even more likely to be using them with consumers with children, with 79% having used them for the holidays. Some cardholders actually expressed interest in switching to merchants offering product-specific offers, indicating the effectiveness of relevant deals in engaging modern shoppers. (PYMNTS)

📊 YPulse data: 49% of 13-39-year-olds belong to a loyalty or rewards program