Athleta is kicking off Women’s History Month with a new campaign called “Find Your Movement.” Launched on March 1, the campaign aims to serve as an empowerment anthem for women and girls while reinforcing the brand’s commitment to celebrating movement in its diverse expressions. The campaign features Olympic gymnast Simone Biles and professional triathlete Katie Zaferes, alongside others showcasing their talents. The collective serves as an extension of Athleta’s ongoing Power of She campaign narrative, which was originally introduced back in 2016. (Marketing Dive)
📊 YPulse data: Simone Biles is among 13-39-year-olds’ top 10 favorite pro athletes
