Lovesac is targeting younger generations by leveraging influencers and partnerships. Despite its luxury image, the company’s bag chairs and sofas are popular among young shoppers who desire the “perfect hangout space.” The brand has partnered with well-loved artists and athletes, and even launched a campaign with Xbox that embed sound and wireless charging into the furniture itself. In efforts to bolster its Gen Z strategy, Lovesac has increased its marketing resources and expanded its physical footprint with over 50 new showrooms, totaling 200 nationwide. (Modern Retail)
📊 YPulse data: 82% of 18-39-year-olds agree that they want to put more effort into decorating their home / apartment
