The Tween Study

Watch the replays for our 30-min webinars on Tweens in North America and Western Europe

No matter what generation you think they’re a part of, tweens are already an important consumer group; whether because they’re buying viral items themselves or because their parents are taking their recommendations. They’ve been online since they were born (yep, they’re the iPad kids), meaning they navigate social media, online shopping, and entertainment differently than generations before them. Being raised by Millennials, tweens are being raised with different values and habits than even the oldest of Gen Z. And they have their own ideas, thanks to their nearly unlimited access to the internet. To understand who they’re growing up to be, it’s important for brands to know what is influencing their childhood. We ask tweens directly the same questions we ask of older young consumers, to see how this demographic is already different from those before.  

In this demo report, YPulse is breaking down the behaviors, beliefs, and preferences of tweens (8-12-year-olds) to give brands a preview of the next generation.