No matter what generation you think they’re a part of, European tweens are already navigating social media, online shopping, and entertainment differently than generations before them.
Get all the key insights from our latest trend report: The Tween Study. Editorial Director Anto Ficatier will walk you through how tweens (8-12-year-olds) are being shaped so far. To understand who they’re growing up to be, it’s important for brands to know what is influencing their childhood. They’ve been online since they were born (yep, they’re the iPad kids), and have their own ideas on navigating online life, thanks to their nearly unlimited access to the internet. Being raised by Millennials, tweens are being raised with different values and habits than even the oldest of Gen Z.
In this 30-minute webinar, you’ll learn:
