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Western Europe

The Shows Young Europeans Loved as Kids (And Still Do Now)

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Most young Europeans like to rewatch kids’ TV shows, so brands in any industry need to know which ones are their favorite…

TL;DR

  • Over half of young Europeans have rewatched kid’s TV shows from their childhood, bringing back those good time memories
  • SpongeBob Squarepants was their favorite children’s TV show growing up—which they share with their peers in North America
  • Brands can tap into young Europeans’ love for kid’s TV shows by launching merch collabs or creating experiences based on these top shows
Gen Z and Millennials miss being a kid—and why wouldn’t they, when adulthood for these gens is so challenging? YPulse’s WE Kidulting trend report shows one of the top activities these gens do to feel like kids again is to watch video content they used to consume as kids. Over half of 13-39-year-old Europeans rewatch...

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