Viral TikToks have pushed companies to seek guidance on handling layoffs in a more sensitive and strategic way. Executives, especially from smaller tech firms, are looking for advice on how to lay people off without facing backlash on social media. TikToks about firings, sometimes even direct recordings of them, have added pressure on companies to handle layoffs discreetly, leading to an increase in demand for services like Onwards HR, a company that specializes in layoff logistics—which have recently reported a significant increase in their customer base. YPulse data shows six in 10 of 18-24-year-olds are checking out a brands’ social media presence before applying, so even the way they let people go can be part of their digital footprint. (Bloomberg)
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