Although YPulse’s new Gen Z in Their Job Era trend report shows most young people in general would apply for a job through socials, they don’t see TikTok or Instagram as their alternative to Indeed or LinkedIn just yet. However, plenty are using social media to see which companies they like are hiring and as a background check on potential employers. If the feed is up to date on trends and shows employees living their best life, it shows the brand gets the language of social media (and therefore Gen Z). Of course, a brand needs to do more than make a couple viral posts to attract young people as employees—our data shows benefits in the work / life balance category are the top priority. But before they even get to an application, they want to know the company has an environment they can fit into, and social media can tell them a lot. These three stats show exactly what kind of content they’re looking for, and how it...
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