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Do You Pass the Employer Vibe Check?

For young adults, deciding whether or not they want to work for a company can have a lot to do with its social media presence…

Written and Edited by the YPulse Editorial Team

Oct 16 2023
North America

KEY TAKEAWAYS

For over seven in 10 young adults, seeing work-related content on social media makes brands feel more authentic to them—and authenticity is key
Better yet, more than half find content from internal employee influencers at a brand appealing
Seeing trendy social media marketing on a brand’s profile makes the company more attractive to job hunters, too

Although YPulse’s new Gen Z in Their Job Era trend report shows most young people in general would apply for a job through socials, they don’t see TikTok or Instagram as their alternative to Indeed or LinkedIn just yet. However, plenty are using social media to see which companies they like are hiring and as a background check on potential employers. If the feed is up to date on trends and shows employees living their best life, it shows the brand gets the language of social media (and therefore Gen Z). Of course, a brand needs to do more than...