TikTok may soon increase post limits to 30-minute videos. The expansion of video length on the app suggests that the platform is aiming to become a one-stop destination for video content, clearly aiming to rival YouTube for long-form options. In addition to making a significant impact in the music industry, even launching a music streaming service in several countries, TikTok is now looking to compete with streamers like Netflix and HBO Max by allowing users to upload longer videos. This move is driven by the increasing number of users who are watching full-length movies and TV shows on the app, which has already driven several brands to upload these clips themselves. YPulse predicts this micro-binge model will drive even more brand decisions in the year to come as major streamers look to benefit from the short-form (well, shorter) appeal. (Mashable)
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