Speaking of Dry January, Bubly is making its bid by offering the chance to win a year-long supply of sparkling water. Last summer, Aldi dispensed rosé from a billboard in Manchester—this campaign is precisely the opposite. The “press for bubly” button allows consumers in New York, Los Angeles, and Chicago to receive free Bubly sparkling water as their beverage treat. The button combines GPS and LTE technology to deliver the product directly to the winners who press it—having the delivery and contact information pre-programmed into the button. This effort from Bubly aims to cater not just to those who are abstaining from alcohol in January, but also to individuals who have made health-focused New Year’s resolutions. (Marketing Dive)
