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Calvin Klein’s Spring 2024 ad campaign has gone viral for featuring actor Jeremy Allen White. 

Calvin Klein’s Spring 2024 ad campaign has gone viral for featuring actor Jeremy Allen White. The brand’s Spring 2024 rollout features striking images of Jeremy Allen White, lead star of Gen Z-loved Hulu show The Bear, emerging from the brand’s well-known denim and adjusting the waistband of its signature underwear. The debut sparked a frenzy online with fans expressing their excitement—and even leading to speculation that they’re overwhelmed by the content. Over on TikTok, the ads are racking up hundreds of thousands to millions of views, with tons of positive comments (even some from other brands). (Fast Company)

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