WhatsApp is experiencing a surge in popularity among Gen Z audiences as brands are trying more to engage consumers and provide customer service. WhatsApp’s launch of Channels has transformed the marketing landscape of the platform, providing brands with a more effective way to interact with users. Racing leagues like The Drone Racing League and Nascar have been among the first to utilize WhatsApp Channels, helping them reach wider audiences. Now brands like Netflix and UFC are beginning to utilize the broadcasting tool. YPulse predicted that WhatsApp will become a (real) social media platform in 2024, engaging young consumers more than ever, and it seems we’re already being proven correct. (AdAge)
