The job market for Gen Z and Millennials in 2023 is fiercely competitive. The World Economic Forum predicts that Gen Z will make up 27% of the workforce by 2025. So, organizations need to provide enticing benefits to attract and retain Gen Z talent, such as promoting diversity and equity, offering personalized career paths, providing ample learning opportunities, and nurturing a culture that encourages calculated risk-taking. YPulse’s Gen Z in Their Job Era trend report shows meeting young workers’ standards are crucial to getting them on your team. It is extremely common to prioritize personal time, flexible work arrangements, and meaningful work—even if it is less lucrative—so offering benefits and good pay will be sure to catch their eye. (Forbes)
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