In this year’s Luxury report, you’ll find insights about which luxury products young consumers are interested in buying, what “luxury” means to them, how they feel about cheaper alternatives, and how they want the luxury market to evolve.
Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded October 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in October 2023.
Furnishing and decorating their spaces, which brands and channels they’re using, and what home ownership means to their generation.


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