JD Sports’ viral stunt ad shows London’s Big Ben in a The North Face puffer jacket. 

JD Sports’ viral stunt ad shows London’s Big Ben in a The North Face puffer jacket. JD Sports released a video on TikTok over the weekend that has young people stunned by a giant puffer jacket covering Big Ben—and makes it look as if the iconic bell tower of Westminster was wearing one. Turns out the ad was an AI-generated faux, just like Maybelline’s recent giant eyelashes that took over the British capital. Data from YPulse’s AI Unpacked trend report shows over half of young Europeans think brands should be using AI in marketing. (Famous Campaigns)