Dove Men+Care is opening the men’s mental health dialogue with rugby stars. It’s the Rugby World Cup in France right now, and Dove is deciding to celebrate the event with a special video clip. In “Neutral Ground,” the brand brought together rival athletes Johhny Sexton, Ellis Genge, Greig Laidlaw, and Sam Warburton for a sit-down conversation about mental health. This short film aims to open up a candid dialogue about men’s mental health not only between the players, as they shared common experiences and struggles from their careers, but all male consumers as well. Data from YPulse’s WE Mental Health Report shows more than three-quarters of young Europeans think brands should be encouraging open discussions about mental health, and Dove is setting yet another perfect example. (The Drum)
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