Fruit of the Loom is banking on their nostalgic fruit mascots to appeal to Gen Z on TikTok. The company is combining the characters, which young people will remember from childhood commercials, with the modernity of social media marketing especially on TikTok. The Fruit People—the iconic Fruit of the Loom mascots—feature Apple, Leaf, Green Grape, and Purple Grape and are the face of the brand’s marketing strategy once again. A short video of “chief TikToker,” Emma, holding a meeting with the Fruit People to decide on what viral TikTok trend to film has already racked up more than 1M views on the platform—showing how the nostalgia factor really catches attention. (Marketing Dive)
