A new study finds that Gen Z is twice as likely to call out of work for concerts compared to Millennials. Research from YouGov and Viagogo in the U.K. discovered that only eight percent of 27-42-year-olds would call in sick to attend a concert, while 17% of 11-26-year-olds reported the same. What’s more, 43% of Gen Z said they would go completely sober for six months to be able to see their favorite artist front row, compared to only a 28% average of adults in the U.K. YPulse research shows that one third of Gen Z and Millennials have been to a concert or music festival in the past year. (The Independent)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
