SHEIN and Klarna are on a (pink) tour in the U.K. The SHEIN x Klarna “In Pink We Trust” bus tour in the U.K. this September is a fashion-focused pop-up experience where guests can explore the latest trends from SHEIN, including clothing and homeware. The event features a double-decker bus with a terrace-style setup, a walk-in wardrobe for trying on clothes, and various activities to inspire and engage shoppers. The head of marketing at Klarna says the brand is enthusiastic about the opportunity for hosting physical gatherings amidst the popularity of online retail. After all, YPulse told you more brands are incorporating experiences as that’s what young consumers say they want to see. (TrendHunter)
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