“Disney adults” are reshaping the future of the theme parks’ operation. This demographic of consumers’ spending power has been profound, with up to 40-50% of parkgoers being childless adults on a given day, according to a former Disney parks executive. As a result, Disney World has upgraded some of their experiences to cater to older consumers, such as launching upscale dining locations and high-tech rides that cater less to families and more to solo adults. An independent travel planner who specializes in Disney trips says “Disney knows the kids want to go. Now it’s time to bring in the adult population.” YPulse research shows that Disney is among the top 20 locations that Gen Z and Millennials want to visit this year. (Business Insider)
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