Before the pandemic, Gen Z and Millennials were the wanderlust generations—and while many put their travel plans on hold the last couple of years, nothing is keeping them from their adventures this year. YPulse’s recent Travel report data shows 78% of young people believe we are living in a “post COVID-19 era” this year, compared to just 47% who said so in 2022. Now the vast majority (93%) are interested in traveling to different destinations up +10 points from 2022—and their dream travel destinations are all over the world. Almost eight in 10 young people agree that being well-traveled is important, which may be why nearly one-quarter of 13- 39-year-olds told YPulse that traveling was a part of their 2023 New Year’s resolution. The top reasons why these gens say they’re interested in taking trips is not only to relax and escape everyday life, but also to experience other cultures. The latter is especially important to Gen Z, who are +6pts more likely than Millennials to say they...
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