TikTok’s latest trend is pushing users to share an in-depth look at their weekly routines. Creators on the social media platform are sharing their weekly R.E.P.O.R.T., in which they essentially post a photo dump of what they are reading, eating, playing, obsessing over, recommending, and treating themselves with for the week. What is speculated to be the first R.E.P.O.R.T. video was posted by @gooseweek on TikTok, and countless creators have followed in her footsteps, sharing their own aesthetic weekly recaps on the platform. YPulse research shows that TikTok is Gen Z’s favorite social media platform, with nearly two-thirds of the gen using it daily, so a weekly dump is a trend these dedicated users are surely soon to get in on—which means brands can, too. (Mashable)
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