Bud Light is full steam ahead with its campaign to ring in college football season.The Anheuser-Busch (AB) InBev subsidiary is taking full advantage of the 2023 college football season to revolve its marketing efforts around, and rebuild its image after its recent scandal. Included in its campaign are limited-edition team cans with QR codes that fans can scan to potentially win a private jet flyover at a game this season, as well as limited-edition team merch in partnership with Fanatics. The company will also host tailgates every Saturday before games and will hold performances from DJs like Loud Luxury as part of their Bud Light Backyard Tour. YPulse research shows that football was the number two most-watched sport by young consumers last year, so Bud Light’s campaign will likely appeal to this viewer demographic. (Marketing Dive)
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