Recent graduates share a fear of AI taking over marketing jobs—but new studies are addressing the severity of this potential threat.

Recent graduates share a fear of AI taking over marketing jobs—but new studies are addressing the severity of this potential threat.A survey from Ravensbourne University in London found that 37% of 18-25-year-olds are worried about a scarcity of “creative jobs available in marketing” due to artificial intelligence. However, research from the Organization for Economic and Co-operation and Development (OECD) shows that the jobs that are most at risk from AI include financial, legal, and cultural expertise roles due to the requirement of high levels of training. Furthermore, Forrester’s Agency AI-Powered Workforce Forecast predicts that by 2030 finance, administrative, and clerk roles will decline with the implementation of AI, but jobs that are more creative are expected to increase by 0.6%. YPulse research shows that Gen Z and Millennials in North America feel mostly positive about AI right now, but there remains a prevalent concern about what the tech means for the future safety of their jobs. (The Drum)