Axe’s “’Logne Foregiveness” campaign with Lil Baby is seeking to promote affordable fragrances for men.The Unilever-owned brand is teaming up with the rapper for their Fine Fragrance Collection campaign, and consumers who leave a comment on the brand’s TikTok page with their Cash App username are eligible to win $150 to “help men recoup the losses from expensive cologne purchases.” This campaign is the latest of team-ups with Lil Baby, and is aiming to target Gen Z consumers who are on a budget; with all products featured in the line selling for less than $10. YPulse research shows that young consumers agree that musicians / artists are amongst the top 15 celebrities or influencers that brands should collab with to appeal to their gen, so Axe is likely to capture Gen Z’s attention with this latest marketing push. (Marketing Dive)
