We asked young people which celebrity or influencer brands should collaborate with to capture their generation. Here’s what they say… YPulse’s Pop Culture Redefined trend report dives into the cultural moments matter to young consumers today and how brands can lean into those moments to capture their attention. One way to do that? Through collaborations with some of the most influential figures in pop culture. Thirty-nine percent of 13-39-year-olds tell us they want brands to collaborate with a popular celebrity or influencer to create a cultural moment that will capture the attention of their generation. While the concept of collabs...