We asked young people which celebrity or influencer brands should collaborate with to capture their generation. Here’s what they say… YPulse’s Pop Culture Redefined trend report dives into the cultural moments matter to young consumers today and how brands can lean into those moments to capture their attention. One way to do that? Through collaborations with some of the most influential figures in pop culture. Thirty-nine percent of 13-39-year-olds tell us they want brands to collaborate with a popular celebrity or influencer to create a cultural moment that will capture the attention of their generation. While the concept of collabs aren’t new and have been happening for decades, they’ve been especially prominent in the last two years. It seems like almost everyday, a fashion, beauty, or food brand is announcing their latest partnership with a celebrity. Our celebrities and influencers behavioral report found that food collaborations are the No. 1 type of influencer/celebrity partnership young people want to see—and while celeb meals started to re-emerge in 2020, it really...
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