The decline of the algorithm is taking a toll on fashion brands’ social media presence. With platforms including TikTok, Instagram, and X (Twitter) steering away from feeds dictated by the algorithm and allowing users to switch to a feed that is chronologically displayed, it calls into question the future of fashion brands’ social media strategy who have heavily relied on the algorithm to push content. However, the co-founder of creative strategy studio Mørning says “Smart, simple, audience-centric marketing campaigns can definitely still go viral. Embrace creativity again. Build your brand multiverse.” YPulse research shows that young consumers look to different platforms for different content from brands, which can be used to their advantage in today’s evolving social media landscape. (Vogue Business)
