Watch the replays for the 30-minute TL;DR Webinars on this Who’s the Expert? trend research for North America and Western Europe
YPulse’s Who’s The Expert? trend report explores how young people feel about their intellect, what are they learning from all the many platforms they live on, and who they trust for accurate information to learn something new. And, as always, how brands can know where they fit into the equation of expertise.
Report Length: 47 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded July 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in July 2023.


We use cookies and similar technologies to run our website, understand how it's used, and support advertising. We do not sell your personal information. You can opt out of sharing for targeted advertising at any time.
Article
10 Trends to Know 2026 Trend Report
Learn 10 trends Gen Z is fueling now—and how brands can connect to young consumers through them.