Trend REPORT

Who’s The Expert Trend Report: How Young People Learn New Information

Watch the replays  for the 30-minute TL;DR Webinars on this Who’s the Expert? trend research for North America and Western Europe

YPulse’s Who’s The Expert? trend report explores how young people feel about their intellect, what are they learning from all the many platforms they live on, and who they trust for accurate information to learn something new. And, as always, how brands can know where they fit into the equation of expertise.

  • The most popular topics young people are learning on each top platform
  • What do young people want brands to teach them?
  • What type of influencer do Gen Z and Millennials trust the most?

Report Length: 47 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded July 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in July 2023.

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TREND REPORT
Who’s The Expert Trend Report: How Young People Learn New Information
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