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Gen Z are Dual Screening—and Actually Paying Attention

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Gen Z are watching multiple screens at once, but they say they’re still focused on the content… 

TL;DR

  • While most young people still watch one piece of content at a time, the number who are watching multiple screens is not far behind
  • Nearly seven in ten Gen Z say they’re scrolling through social media while watching TV, but Millennials are surprisingly more likely to do so
  • But over half of Gen Z say watching multiple videos at once holds their attention—showing dual screening works for their focus
YPulse’s Attention Economy trend report found that amongst all forms of media (visual, audio, and text included), social media platforms hold Gen Z and Millennials’ attention the most. And although young people say their attention span fades faster on social media compared to areas of life like school and work, it’s still where they’re focusing...

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