This year’s Personal Care and Beauty report looks at how personal care and beauty is evolving for Gen Z and Millennials, how they’re shopping the industry, and what beauty routines are capturing their attention.
Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded August 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in August 2023.
Building beauty and personal care routines, which brands they’re loyal to, and what drives their product discovery.


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