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These 5 Brands are Reinventing Themselves to Appeal to Gen Z

Here’s how five classic (a.k.a old) brands have found ways to stay relevant to young consumers…

Written and Edited by the YPulse Editorial Team

Aug 10 2023
North America

KEY TAKEAWAYS

Innovation is extremely important if brands want to appeal to Gen Z and the next generation of young consumers
Lately, numerous food brands have reinvented themselves to reach this young gen by coming out with fresh products and updating old ones
Nostalgia is a popular marketing tactic brands are using in the process of their revamps

Brands lucky enough to stand the test of time have learned to pivot and adapt—especially if they want to capture the next generation of consumers. And, quite frankly, those who don’t manage to appeal to this gen are generally doomed to die out. That’s why, from Abercrombie to McDonald’s, successful classic brands aren’t afraid to change, and try new ways to attract young shoppers. Because young people are spending so much of their time online, their patience is running thin (as YPulse will explore in our upcoming trend report). According to a Sitecore study, Gen Z will quickly ditch brands...