Brands lucky enough to stand the test of time have learned to pivot and adapt—especially if they want to capture the next generation of consumers. And, quite frankly, those who don’t manage to appeal to this gen are generally doomed to die out. That’s why, from Abercrombie to McDonald’s, successful classic brands aren’t afraid to change, and try new ways to attract young shoppers. Because young people are spending so much of their time online, their patience is running thin (as YPulse will explore in our upcoming trend report). According to a Sitecore study, Gen Z will quickly ditch brands with poor digital experiences with 80% of 18-24-year-olds saying they’re more willing to try new brands online than before the pandemic, and 57% saying they’re less loyal to brands than before. In fact, 38% say they allow a brand “just one second chance” to fix a mistake before switching to a rival. Partly in thanks to the rise of social shopping, there are a plethora of new opportunities for...
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