The latest luxury experience in Italy is…a slow train. YPulse told you how luxury brands are getting creative in their quest to reach young consumers through experiencification. Now, as part of the resurgence of train lines across Western Europe, a luxury train will launch in Italy next year. Named La Dolce Vita—of course—it will take passengers on a slow route from Sicily to Venice, and rooms onboard are already selling between 6.6K and 25K euros per night. (Bloomberg)
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